{"id":161,"date":"2021-05-13T08:12:46","date_gmt":"2021-05-13T08:12:46","guid":{"rendered":"http:\/\/tech3.mypagedemo.com\/cm-plus\/?p=161"},"modified":"2021-05-13T08:12:48","modified_gmt":"2021-05-13T08:12:48","slug":"boohoo-earmarks-200-beauty-brands-ahead-of-debenhams-online-relaunch-this-fall","status":"publish","type":"post","link":"https:\/\/tech3.mypagedemo.com\/cm-plus\/boohoo-earmarks-200-beauty-brands-ahead-of-debenhams-online-relaunch-this-fall.html","title":{"rendered":"BOOHOO EARMARKS 200 BEAUTY BRANDS AHEAD OF DEBENHAMS ONLINE RELAUNCH THIS FALL"},"content":{"rendered":"<div class=\"post-thumbnail header\"><img src=\"https:\/\/www.globalcosmeticsnews.com\/wp-content\/uploads\/2020\/12\/Debenhams-1000x640.jpg\" alt=\"Boohoo earmarks 200 beauty brands ahead of Debenhams online relaunch this fall\" \/><\/div>\n<div class=\"post-wrap\">\n<div class=\"post-content entry-content\">\n<p><strong>THE WHAT?\u00a0<\/strong>Internet fashion giant Boohoo has lined up 200 cosmetic brands to showcase on the major relaunch of the beleaguered Debenhams online business this fall, according to a report by This is Money.<\/p>\n<p><strong>THE DETAILS\u00a0<\/strong>Boohoo bought out the e-commerce arm of the ailing UK department store in January this year, and has embarked on an ambitious turnaround plan to revive sales.<\/p>\n<p>Boohoo last week began selling L\u2019Or\u00e9al, Elizabeth Arden and Benefit Cosmetics on the site.<\/p>\n<p><strong>THE WHY?\u00a0<\/strong>With the Debenhams website once selling \u00a3550 million of beauty, fashion and housewares annually, Boohoo is working to improve the website\u2019s technology in order to match that figure \u2018in time.\u2019<\/p>\n<p>Speaking to the Daily Mail, Boohoo Chief executive John Lyttle said, \u201cEverything that was in Debenhams will be on the site pretty much by the end of summer. That\u2019s about 200 beauty brands. We\u2019ve had a very positive response from all the beauty brands, as we have had with the third-party fashion brands.<\/p>\n<p>\u201cDebenhams failed because it wasn\u2019t relevant to customers. The big thing now is to curate the brands which are relevant to the Debenhams we want to build.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>THE WHAT?\u00a0Internet fashion giant Boohoo has lined up 200 cosmetic brands to showcase on the major relaunch of the beleaguered Debenhams online business this fall, according to a report by This is Money. THE DETAILS\u00a0Boohoo bought out the e-commerce arm of the ailing UK department store in January this year, and has embarked on an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"featured_image_src":{"landsacpe":["https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-content\/uploads\/2021\/05\/Debenhams-1000x640-1-1000x445.jpg",1000,445,true],"list":["https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-content\/uploads\/2021\/05\/Debenhams-1000x640-1-463x348.jpg",463,348,true],"medium":["https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-content\/uploads\/2021\/05\/Debenhams-1000x640-1-300x192.jpg",300,192,true],"full":["https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-content\/uploads\/2021\/05\/Debenhams-1000x640-1.jpg",1000,640,false]},"_links":{"self":[{"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/posts\/161"}],"collection":[{"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":1,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/posts\/161\/revisions\/163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech3.mypagedemo.com\/cm-plus\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}